2908 Tetrick Road Fort Myers, FL 33905
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Joy Of Direct Marketing

Ideas For Business Marketing

Social Media

Best Social Media Marketing

web design

Professional Web Design

SEO

Search engine optimization

Mobile Apps

Better Mobile App

About Us

The Joy Of Marketing is a full service direct response agency founded in 1996. We provide our clients with strategic direct marketing programs and execution. Our primary focus is on response rates and profitable results. TJOM produces direct marketing programs for a wide range of companies including collectibles, insurance, associations, resorts and retail. Our agency is known for creating unique brand personalities that form long lasting customer relationships. Small, nimble and responsive to client demands. TJOM clients often say that we’re fun to work with.

Designing the Best Strategy for Online Marketing

The best online marketers follow a well-defined strategy for their marketing efforts. They lay out a strategic blueprint based on the fixed time and budget constraints to generate the highest possible revenue. The main challenge for the online marketer is to derive the maximum possible revenue in the shortest time.

Here are the 5 steps that form the backbone of every online marketing strategy.

Step 1: Have a Pre-set Timeline

Highly successful online marketers always have pre-set milestones on their journey to increase the ROI (Return On Investment) for their firm. They are always looking at new targets upon crushing the previous ones. Unlike the goals set by a sales professional, it is always advisable for the online marketer to set targets that are achievable and measurable within a short period.

Every online marketer needs to inculcate a deep sense of patience while testing various online marketing practices to come up with the best possible combination/strategy of techniques.

Step 2: Collect the Necessary Resources for the Project

After setting up the timeline for the project, the most of the online marketing agency Like Hp Sangha SEO Company India needs to collect all the necessary human as well as software-based resources for its completion. The marketer needs to have all the right tools to launch mass campaigns on social media. Some of the most popular tools available to an online marketer today include Slack, HubSpot, Pardot, LeadSquared, and other similar marketing automation tools.

The marketer needs to align all the processes in order to come up with a series of strategies that use these tools to the max of their potential.

Step 3: Start the Iteration Procedure

Successful marketers will have at least 4-5 well-defined procedures in his/her mind before starting off the iteration procedure. A marketer can be successful only when he/she is open to change in his/her ideologies on a constant basis.

It is important for the marketer to plan the iterations strategically. Instead of following a haphazard manner of conducting experiments, the marketer needs to allot ample time to each technique to analyze the results correctly.

Step 4: Analyse the Results of Iteration

Tools like Google Webmaster Tools, WordPress, MOZ, etc. are the most important analytical tools for a professional online marketer. These tools help the marketer to assess and analyze the marketing efforts on a revenue-model basis.

Some of the important items on the checklist of the marketer include web page load speed, website ranking, number of visitors on a monthly basis, etc.

Step 5: Choose and Implement the Perfect Mix of Online Marketing Techniques 

After conducting multiple experiments for a couple of weeks/months, the marketer is in a better position to choose one marketing technique over the other. Still, at this point, the marketer should be willing to adopt new, trending marketing techniques to come up with the best possible way to attract and retain more customers.

With a well-defined strategy at hand, the marketer will almost never go off-path into a haphazard frenzy of testing the online marketing techniques.

Things To Know About The Basic SEM

 

If you have a website for your business, you might have already heard about SEM. Well, what is search engine marketing or in short SEM? This is an umbrella term that is used to refer the procedure of driving traffic and obtaining visibility from the top search engines like Google, Bing, and Yahoo through paid and free ads, and the organic listing. The paid SEM is the pay-per-click and the cost-per-click ads. For examle if you are looking for a high quality SEO marketing services contact Superbsys Vancouver SEO company.

SERP: What is that?

Well, many times while learning or doing search engine marketing you will come across this term. SERP is search engine result page, and it is that page which is served by the user when they made a query in the search engine. The SERPs contain two types of contents, the organic SEO, and the paid SEM. If you think what the popular search engines are then, the first one that comes to my mind is Google. Then there are Bing, Baidu, Yandex and many others. Among all these, we mostly use the magic wand Google to get our information in a fraction of a second.


What are things that you need to know about SEM?

Well, like I already mentioned there are two parts of search engine marketing. One is the paid, and the other is free.

The paid one comes with:

  • Search ads like the Bind Ads or AdWords
  • The shopping ads or the listing ads
  • The banners and visual display ads
  • The mobile ads
  • The ads from the social media like the Facebook, Instagram, Twitter
  • Remarketing and retargeting
  • The in-app ads

And the free one comes with

  • The on-page SEO suppose the social proof, UX, informational architecture, content creation, keywords, social media integration, etc.
  • Off-page SEO like the XML sitemaps, link building, etc.
  • Violations and guidelines

So, these are the things that come with good and effective search engine marketing. The information that a user search on the search engine can be divided into three main categories:

  1. Informational: this has very less commercial intentions, and the user looks for more information about a certain topic.
  2. Navigation: Though this, the user tries to locate the website which URL he or she has already forgotten. This also included the same navigational objectives as well.
  3. Transactional: While doing this, the user searches with high commercial intent as he already wants to purchase through the website. The transactional search engine result pages are the ones that feature the paid advertisements.

These are small things that you need to know about SEM. The best local search engine marketing agency teaches us to grab the attention of the users through the paid and free ads. The search engine optimization is a part of SEM. You need to do SEO or search engine optimization to make your SEM a success. Without SEO, your website will not rank higher in the SERPs, and it will be of no use to the business owner.

How to Purchase the Right Online Course

Many people are turning to the Internet to make some kind of income whether it is for paying bills or to make a full time income.  Even for people that are very experienced marketers it is not easy to make a full-time income.  For people that are completely unfamiliar with building an online business, they will need some help to do this or to seek some kind of mentor.

If finding and mentor is not possible, purchasing an online course is the next best step.  If you do a google search for just about any kind of online business you will get many results all promising the same thing, making a lot of money.  There is no such thing as a successful get rich quick scheme.  Making money online requires a lot of work and dedication.  Back in the day it was a lot easier especially with doing search engine optimization.  You could throw a ton of links to a site and it would rank.  Nowadays there are many restrictions in place and rules to follow.  Google has made many updates over the last few years that have literally tanked thousands of web sites.  If you don’t know how to play the game you will never win with Google.

Paid ads for a product or service is much easier and the results are instant.  You could literally have an ad up and running in minutes.  However, making money from these ads is never a guarantee.  If you’re going to try to sustain some kind of long-term income, you need to think of setting up a business rather than a campaign.

There are many different business models online in the best thing for you to do is choose the business model that suits your personality.  If E commerce is your thing then you should get yourself a course on E commerce.  If affiliate marketing is more your style and find yourself an expert in that field and get the course.  Maybe you would like to start an SEO Agency.  There’s a course for that as well.

Finding that type of business that you would like to do is the easy part.  Making money from this business is the hard part but if you apply yourself, follow the training, and never give up then you will succeed.  There will be many ups and downs on this journey but the rewards will pay off.

To get help with a type of business you would like to start, when you find a course online you should look for a review of the course.  Internet Marketing course reviews exist for just about any course out there.  Just do a Google search for the course that you’re looking for and you should be able to get more information from people that have actually reviewed it and have also applied it.

How To Advertise A Mortgage Firm

Mortgage firms are coming up every single day since the demand for the services is high and more and more people are now needing help with mortgage debt. It is therefore prudent to use marketing techniques that will keep the firm ahead of the competition.

Taking advantage of the different ways of advertising is key. Furthermore, adopt different marketing strategies since the market is constantly changing. Digging around the different advertising methods, here are ways to advertise a mortgage firm to get leads.

Collaborate with real estate agents

In business, forming relationships with stakeholders in the industry is among the most efficient ways to advertise and grow your business. Mortgage firms can, therefore, collaborate with real estate agents so as to get referrals from their clients. The best part about the referrals is the quality of clients is high since they need the services for example mortgage loans.

However, for this to work, building referrals into agreements is advised. Agreements not only build a lasting relationship but also help to minimize any conflicts and confusion. Show the value that the company provides to make it easy for the real estate agents to give the referrals.

Hold workshops and seminars

Organize seminars and workshops for prospective clients and discuss the issues that revolve around the mortgage industry. Moreover, incorporate discussions and give the attendees opportunities to share perspectives so as to build trusting relationships. Holding these forums demonstrates knowledge and expertise in the field that brings trust to work with the firm.

Ensure to address the challenges that customers face and show willingness to offer solutions to the problems. Conclude the discussions by providing information about your company, services, and modes of making contact. Finally, gather contacts from interested parties to continue correspondence.

Social media marketing

According to a study by Statistica, the number of social media users worldwide is expected to rise to 2.5 billion in the year 2018. The access to the internet and devices to access the networking sites will see the number continuously grow. The use of social media as a form of marketing thus provides a great opportunity to advertise the mortgage firm.

Social media platforms such as Facebook, Twitter, and LinkedIn enable connecting with new clients, growing the brand and engaging with clients. What’s more, methods of advertising are getting easier by the day since there’s an option to use paid advertising. Furthermore, many of the activities can be automated saving on costs and time.

Remarketing

Remarketing is simply the act of advertising the services of the firm again to clients who have visited your website or social media pages but have not become clients. These individuals are commonly known as warm traffic. The success rate of this form of advertising is 98% since they are aware of your firms’ products and services. Tracking of the warm traffic is possible using tracking codes.

Conclusion

Advertising is a crucial process in a firm since it determines the number and type of clients a company gets. Use the above methods are sure to bring in clients to the mortgage firm.

How to design websites faster

Since websites have become very popular for businesses and brands, designers have the task of designing many unique websites for their clients.

Designing a website may at times be a daunting and long process. This especially if handling so many projects within a short period.

In order to make the task enjoyable, there are a few things you can do. These tips will not only help in designing but will help to design websites faster. Here is how to design websites faster.

Get inspiration

The first step to enabling you to work faster is to be inspired. The inspiration keeps you in a working mood so as to attain a certain goal. There are several ways to be inspired. Firstly, use Google to see other designs or those close to what you are looking to design. You can also use specific websites such as www.jemcologics.com to check for interesting and catch designs.

Moreover, challenge yourself to create a design that you have not tried before. The need to do something new will keep you working completing the design work quickly. You can also use other established designers by trying to find out how long they take in designing and challenge yourself to get close to their completion time.

Decide on the layout upfront

Establish upfront what layout you will use so as to make the design work systematic and progressive. The design is either photography, type or illustration based. Knowing the type of layout will also enable the identification of required tools to use in the process.

Make a sketch of the design work

To know what you are working towards, have a sketch that you are working towards. Take a paper and pencil and create a sketch. Brainstorm your options and ideas of the website before deciding on the final design. Once satisfied with the sketch, proceed to the desired software or design tool to start the process. It is important to note that having a sketch cuts the time spent by half when compared to starting on the software. Moreover, it gives a point of reference if stuck.

Switch-off all distractions

This tip is a no-brainer. However, you would be surprised by the number of designers who overlook it. In order to work fast to achieve the goals of the design, switch-off all distractions. Close unnecessary tabs, mute your phone, close your email, social networks, and all other distractions. Also, ensure the location you are working from is ideal for work. This will help in concentration. However, you can put on some inspirational music if it inspires you to work. Also, avoid multitasking.

Use a fast computer

A designer is only as fast and efficient as the tools he uses. Therefore, ensure your computer is fast enough to handle the tasks needed. Update all the necessary tools to avoid slowing down. The use of a slow computer dampens the urge to complete the task quickly.

The above are just some of the ways to design websites faster. Try them out today and accomplish your work quickly.

Business Marketing: Doing Online Marketing For Your Business

There are different types of business marketing strategies today but not all of them are equal in terms of effectiveness. So, you need to make sure that you use the best ones for your company. That way, you’ll be able to save yourself a lot of time and money so you can grow your business and reach your goals at the soonest possible time.

With today’s technology, using the world wide web is perhaps the most effective way to do business marketing. For example Online marketing for elevator companies allows you to reach out to a greater number of people more effectively without you having to spend hundreds of thousands of dollars just so you can get the increase in number of customers that you need to be able to bring your business onto the next level.

Online marketing is divided into different categories such as website marketing, social media marketing, and video marketing. If you want to be really effective in your campaign, then you should take the time to do each one of these things. If you don’t have the time and skill to do this yourself, then it would be best for you to hire an SEO company to do the job for you.

Check out atlantadigitalstudio.com for more info on effective internet marketing.

Social media marketing for a winery

Every business success solidly depends on the marketing strategies in place. However, when it comes to marketing winery, especially on social media, you automatically attract special opposition and challenges. This is because the Alcohol and Tobacco Tax and Bureau federal known as the TTB ensures social media marketing on wineries is regulated. This in some way prevents you from having the freedom of putting in place whichever marketing plan you would consider best for your business. However, this does not mean you cannot succeed in social media marketing for a winery company. Here’s what viniecapricci.com have been doing very successfully for the past 3 years since opening the new venue.

Reward fans loyalty to the brand

Rather than focusing on growing the number of followers on Instagram, Twitter, Facebook, and other social media platforms focus on strengthening the bond with loyal fans.  You can come up with a contest strategy that directly reaches out to the true fans. The usual social media strategy of a tag-a-friend contest would bring in the numbers but they would not be genuine. However, when you focus on loyal fans, it will be easy to provide them quality wine and still stay within the regulations of TTB.  You can easily reward your fans by giving shout-outs, following and liking their photos in return they will share your content naturally.

Another way of rewarding your fans is by ensuring that you consistently maintain the quality. You don’t want to lose your fans on the grounds that your quality of wine production was compromised. Follow the right mechanism and procedure to bring the same taste you had before. Also, listen to the concerns and suggestions offered by the loyal customers.

Educate and sell

People are used to the in room tasting as far as wine is concerned. This can be a very good way of developing and creating traffic to your brand. However, it does not bring results in terms of selling and brand expansion.

Rather than giving free drinks and having to face the challenge from TTB, you can use your social media platform as a way of educating your fans. Bring in ideas that pair wine and other foods. This way, it will be easy to connect with true followers and you will be able to help them in making decisions on how to drink their winery product.

Compare with others

The winery industry has lots of competitors; this is to say there will always be competition. It’s, therefore, important to ensure you are steps ahead of your competitors for you to become the leading brand.  When you compare your mechanisms with the rest, it will be easy to pin the right strategy measures to keep you competitive.

The competition will also help you find genuine fans and followers. Since the TTB rule prohibits you from giving alcohol, you can introduce gift hampers to your fans with your brand package. This will help you remain ahead of your competitors.

Despite the many challenges of marketing, when you follow the right tricks, social media marketing for a winery will earn results. Treat your winery business just like any other business and focus on establishing its grounds. Social media serves as a bridge to make your brand known to the public.

Internet Marketing Strategy For Local Businesses

Is This The Best Internet Marketing Strategy For Local Businesses?

There are many different ways in which a local business can be advertised online. Each of these strategies has their strengths and their weaknesses. They all serve a similar purpose which is to increase exposure online. Today’s feature will delve into which strategy is considered the most effective at accomplishing this.

Many will consider search engine optimisation (SEO) to be the best method of online marketing. It is a strategy that, if done correctly, can result in a high return on investment in the long run. However, it also has its drawbacks and limitations and, in some cases, it may not even be a good solution for some businesses.

SEO is a strategy used to improve Google rankings for targeted keywords that are relevant to the business. This is a method that can be applied to any business that has a website and is looking to gain online exposure in front of the very people who are looking for their service. For example, a plumber based in Manchester may want to appear at the top of the search results for a term like ‘plumbers Manchester’. This would more than likely increase traffic to his website and hopefully, some of these visitors will convert to clients or customers.

A dive into visual effects. Our latest project featuring a subtle 3D element through parallax scrolling …

Posted by Keen Ltd on Tuesday, February 7, 2017

One of the reasons why SEO is so effective is because it helps a business target the people who are actually looking for their particular product or service. This is because the keywords used can be directly related to the product or service of the business. So as people do a Google search they will only find results they actually want to find. This is a very good approach to marketing, it gives the consumer the power to choose a business without being pushed to decide who to use. That being said, statistically, the business that will generate the most leads is generally the one in the first position in the search results.

Some business owners choose to invest in Google AdWords as an alternative to SEO. This option can be more suited to some businesses. But generally, most businesses will benefit more from search engine optimization instead. One of the reasons for this is because ranking in the organic search results has a larger percentage of clicks than Google Ads, even though Google Ads are featured above the organic results. Studies show that only around 30% of people actually click on an Ad at the top of the page, whereas the remaining 70% are likely to look past the Ads and go straight the organic listings. This may be because people recognize paid Ads as a false way of reaching the top of Google. A website that has ranked naturally shows that it has built up trust with Google over a longer period of time.

A huge selling point of search engine optimisation is the long term benefits of ranking. If a business is willing to invest in SEO in the short term, it is likely that long-term success will follow. This is because once the website is ranked on Google it effectively becomes a free form of advertisement. After the initial investment, there are no additional costs to keep a website ranking which is obviously very appealing from a business perspective.

However, there are also some things to be careful of with this strategy. The SEO market has gained a poor reputation over the years due to SEO companies that offer the service without actually being able to execute. This results in a huge net loss for businesses who work with SEO companies like this. Finding an SEO company that is capable of ranking a website is becoming more and more difficult. A good indicator of an SEO company’s capability is their own website rankings. For example, if a Manchester based SEO company is ranked highly for a term like ‘SEO Manchester’, they are more likely to be able to help you.

Another drawback of SEO is the uncertainty of making a good return on investment. Even the most experienced and talented SEO agencies rarely guarantee good rankings. This is because Google is constantly changing which can make the process unpredictable. With such a large investment required and no guaranteed returns, this is enough to deter many local businesses from choosing to invest in search engine optimization.

In conclusion, it is important to understand that although SEO is very effective at generating leads, it is merely a tool and there are other areas that must be addressed if you are looking to generate more business from online sources. For example, generating more website visitors does not mean those will be converted into customers. Conversion is a completely separate matter but is equally as important when it comes to closing deals.

Update 13/04/2017 – You can now contact malta web designers at Keen Ltd on Chat. I suggest you install a chat, there’s free and paid plugins. One of the best-paid ones has to be help on click. Check out the top 20 chat plugins here.

We all know that people’s attention span has decreased so much during the past 2 to 3 years. We are continuously bombarded with advertisements on social media, email from email marketing companies, phone calls and what not. Having a chat pop up eliminates all that and your customer will get his problems and questions answered asap

Branding and social media

Steps for Building Better Brand Engagement

In the design and development community branding is a major part of the game we play. Especially if we wish to maintain an effective presence in the massive arena that our playing fields inhabit. Even beyond our own brand building, we can be hired to build a new, re-build or strengthen an existing brand for a client. And one of the most effective ways to do this, is through better brand engagement.

For any brand, the number one concern is connecting your brand with your target audience. Countless meetings and work hours are spent trying to establish these viable and often brand sustaining connections with the demographic that we are trying to tap into. So we have compiled a handful of steps that can point you or your clients in the right direction for better brand engagement.

Step #1 – Develop a Content Strategy

This first step should go without saying. You cannot underestimate the value of a solid, fully thought out content strategy. In fact, most of the steps we cover here, would be somewhat covered in such a strategy. So any time you are sitting down to plan a way to build up your connection with your audience, then you should always be sitting down talking content strategy.

Every brand generates some sort of content that they are attempting to deliver in one way or another to the public. The purpose of which is usually to gain an audience or to reach out to them in some way. So it only makes sense to plan for the dissemination of this content as completely as you do the content itself. What is the point of putting so much thought into the content, if you do not give equal time and energy on getting the content out there and seen?

Implement Said Strategy

It is nothing to be ashamed of, but many of us are much better at preaching than we are at actually practicing. Just the nature of the game and the players. It is much easier to plan than to implement, but this is not one of those cases where we need to allow our inner-slacker to take the day. We need to see this strategy through to the end if we expect any sort of return on our investment.

Step #2 – Mind Your Social Side

It’s about engagement so interact. At Curmi Marketing Social Media often times we see brands venture out into the the social media waters only to make no effort to stay afloat and they immediately sink below their potential. Social media is not an automatic recipe for success in this area. It takes some work. And if you do not have the right people minding your social media activities, it can begin to work against you.

It takes more than having someone manning the helm, you need to have someone who will nurture this engagement with your audience. And with examples piling up all over the web of people dropping the ball, sending personal updates through the business accounts they manage, this is important. You are wanting something of a personal touch so that your audience is able to connect with the brand, but you do not want that line crossed.

Consistent Brand Message Throughout

The harder side of this equation is building the right team to manage this social networking aspect of your brand consistent with your overall brand message and identity. Because as you reach out through numerous avenues in order to engage your target, consistency of message and identity is key. You risk fracturing the view that the public has of the brand by allowing inconsistencies in your social media presence.

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Step #3 – Creative Marketing

You need to develop strategies for connecting with your base through your marketing. Again, sounds like a no-brainer, but today’s audience is much more media savvy, and they expect a more personal and catered to approach. Not to mention, that too often these days, the general public tunes out to most advertising. If they are given the chance to skip an advertisement, they generally opt for that route. So you have to find creative new ways to reach them.

 

If you want today’s audience to respond to your marketing campaigns, then you are going to have to grab their attention in a completely out of the box way. They essentially have to not see you coming. Those campaigns tend to be the ones that get the most response. The more the campaign resembles one they have seen before, the more likely they are to tune out. Believing they have already seen it.

Know the Limits of the Medium

What is important to understand here, are the limits of the medium you are using for your marketing approach. If you are more focusing on a print advertising route for your reach, or more of a web based approach, you need to know what barriers are going to reign in your ideas and creativity. It is all well to come up with an amazing marketing campaign, but if it is unrealistic or unachievable, then it is useless. Know what obstacles in your way are movable, and which are not. Usually budgetary ones are the latter.

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Step #4 – Value the Blogosphere

One resource that many brands underestimate and fail to tap, often to their detriment, is the blogosphere. This is not to say that you must have a blog for your own brand, but you must understand and value the blogosphere. So many opportunities to engage with your brand’s target audience exist here in this ever-expanding arm of the web, that you are doing your brand a major disservice by avoiding participation in this playing field.

Whether you have your own blog attached your brand’s site or not, you need to get in there and contribute in some way or another for a solid engagement with your target audience. Comment on other blogs, have guest posts on other blogs, or arrange giveaways or contests to promote your brand through other sites. There are any number of roles that brands can fill in the blogosphere beyond just the role of blogger, and they each have benefits in building that engagement.

Commenting Code of Conduct

Now if you opt for commenting and contributing to the dialogs and experiences being created in the blogosphere, you need to remember the code. This commenting code of conduct shows that you are about the engagement and not just about the brand promotion. Most blogs leave places for you to include your website when you leave a comment, so there is no need to leave your address in the comment text. Also, be personable so your audience can connect with people, and leave your actual name (as a brand representative) not your brand name behind.

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Step #5 – Abide By the Law of Averages

Know that no one approach works for every person in the public, let alone in your target demographic. You are going to have to engage your audience on multiple fronts, and play the law of averages. Each front will have its yield, and you cannot try to force more from it or you risk compromising the front altogether. Brands are always walking a fine line when they are out in the more social and visible virtual waters.

That line is the one between promoting your brand (your perceived reason for showing up and potential partial motivator) and engaging with your audience (your actual reason for stopping by which does actually feed into the first). It’s a tricky line for sure, but one that must be walked with care. We have to ignore the instinct to push the averages and start pushing the brand. Otherwise the brand comes off as pushy.

Play the Field with Honor

As you attack these multiple fronts, you have to remember to be honorable in your tactics. Do not attempt to undermine your competition by running their names through the proverbial mud. Keep your brand on the high road, and your engagement with your audience will tend to provide you with better results. Also, they know you are a business and there to promote it, but they are there for engagement, so be sure that you stay focused on them.

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How do you win back a former client

If you ask a direct marketer, a cataloger for instance, the answer would come back pretty quickly: “Tell them you want them back.

That’s not exactly a novel approach, but in the right hands, it can work. Think about some of the times you’ve been a major customer for one business or another and for some reason simply stopped buying from them.

How many even knew you’d left? And, if any did, how many wrote or called to tell you they want you back?

This may sound obvious but before you can win back former clients, you have to know they’re former clients. You would be amazed at how many companies don’t know or don’t care. Why not?

Usually it’s because companies are in permanent acquisition mode, as in acquisition of new customers. That’s the glamor end of marketing. The issues that get ignored are time and cost:

New customer acquisition: Lots of time & high cost.

Win back a former client: Much less time & much lower cost.

Under normal circumstances, trying to get lapsed customers to return to the fold is a no-brainer. It’s low-hanging fruit just waiting to be picked and all you have to do is … pick it.

These are people who already know you (and, just as important, you already know them). They’ve already bought insurance from you. Now it’s up to you to begin the relationship all over again.

An internationally known expert on the subject, Andrea Nierenberg has written many books and spoken at conferences all over the world about building relationships. In her “Million Dollar Networking”, she stressed “Continue to talk to them (lapsed clients), with short messages over time: direct mail, invitations to interesting (and useful) information on your website, emails, etc. Court them again!

You might also ask former clients why they stopped doing business with you. It can’t hurt to ask them to fill out a survey or to explain their decision in a short paragraph. You’ll then reward them a worthwhile gift. Believe it or not, this works, especially if your letters and emails read as if they’d come from a human being as opposed to a faceless corporation.

Here are a few tips on bringing your lost clients back into the fold:

  1. Try to stay in touch with all of your clients all year long, then watch your (customer file) database for defectors. When you spot one, act fast.
  2. In the case of specialty insurance, mention the benefits of it again. For instance, cyber insurance is vital but still new so consider sending those clients a roundup of cyber theft disasters.
  3. Unless it’s from “corporate”, a personal letter from you should appear to come from an actual person. Your signature should be in blue ink and, ideally, just above a handwritten P.S.
  4. If you’re emailing, make the subject line interesting, and include their name in it, if possible. It will be noticed and opened.
  5. A phone call is always the best way to open a conversation, and these days we rarely receive them from our trusted vendors. So call everyone up one morning, one at a time of course, and find out how they’re doing and if they’re interested in another product they might need.
  6. Remember holidays, send cards and birthday wishes to people. So few businesses do that today, you’ll be remembered for this nice gesture.
  7. Send a gift, a nice pen, a personalized memo pad, or something bulky in an envelope. A gift is always remembered and don’t use your logo on it, just have a note enclosed.


 

The most important aspect of all this is that acquiring new clients is an expensive and time-consuming process. Bringing lost clients back is not.

Good luck.

P.S. Try new things, simple things: send cards and letters with live stamps. Invite people to local luncheons or conferences for small business owners. Etc. etc.

 

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